17th Street Sent Its Regulars to Playa Mesa. Now Playa Mesa Is Gone Too.

17th Street Sent Its Regulars to Playa Mesa. Now Playa Mesa Is Gone Too.

  • September 24, 2026

When The Country Club closed at 330 E 17th Street earlier this year, the restaurant did what a lot of closing businesses do. It posted a note thanking the neighborhood and pointed people toward its sister spots, Playa Mesa and Wild Goose Tavern, both a short walk down the same block. It read like a tidy handoff. Same ownership group, same street, same crowd just shifting a few doors down.

Then, on August 1, Playa Mesa closed too, after eight years in the same spot at 428 E 17th. The redirect that was supposed to catch the overflow from one closure became a second closure of its own, on the same corridor, in the same summer. If you were a regular at either place and haven't been back to 17th Street in a few months, the map you're carrying in your head is out of date on two fronts, not one.

The Safety Net That Didn't Hold

The Country Club had been the block's late-week anchor for years, running a Thursday-through-Saturday nightlife scene with DJ programming inside the former Pierce Street Annex, one of the older drinking and entertainment addresses in Orange County. Its closure removed a specific kind of night out: the group dinner that turns into drinks at the bar an hour later, the reservation you'd book for a birthday because the space could handle a crowd.

The redirect to Playa Mesa and Wild Goose made sense on paper. Both were close, both were run by people who understood the same customer base, and Playa Mesa in particular had built its own following over eight years of margaritas, brunch, and Taco Tuesday specials. But Playa Mesa's closing announcement gave no reason beyond gratitude for the run, and within weeks of Playa Mesa going dark, Zov's announced it would take over that exact address, planning to open its fifth Orange County location at 428 E 17th before the end of 2026, according to the Orange County Business Journal.

Here's how the block's two biggest changes actually line up:

Address What Closed Where Regulars Were Sent What's Coming
330 E 17th St The Country Club Playa Mesa and Wild Goose Tavern No new tenant announced yet
428 E 17th St Playa Mesa (closed Aug. 1) N/A Zov's, targeting late 2026

Two addresses, one operator's redirect plan, and a gap that's still open at 330 while a new one just got a firm timeline at 428.

Wild Goose Picked Up the Slack

Of the two spots named in that original redirect, only one is still standing, and it's absorbing more than its usual Friday and Saturday crowd. Wild Goose Tavern at 436 E 17th runs late on the weekends, open until 2 a.m. Friday and Saturday and until midnight most other nights, with a private parking lot that matters more now than it used to when there were two nightlife anchors splitting the demand instead of one.

The group-dinner business that used to open at The Country Club and drift toward a bar afterward hasn't disappeared. It's landed at Oak & Coal, a modern Japanese eatery and tavern in the 17th Street Promenade built around charcoal-grilled shareable plates, the kind of format that works for a table of eight the way a steak-and-pasta menu once did a few doors down. If your usual play was a 7:30 reservation at The Country Club, the honest read on the block right now is a table at Oak & Coal or an earlier seat at Wild Goose before the after-nine crowd fills in.

The Zov's Timeline, and Why 428 Won't Sit Empty Long

Zov's isn't a stranger to Orange County. The family-run Mediterranean restaurant, founded by chef Zov Karamardian in 1987, already operates in Tustin, Irvine, and Newport Coast, and opened a San Clemente location earlier this year. The Costa Mesa restaurant will be its fifth in the county and its first standalone presence on 17th Street itself, taking the exact footprint Playa Mesa occupied for nearly a decade.

No official opening date has been set as of this writing, but the family has said publicly they're aiming to have the kitchen running before the end of 2026. That timeline points to a refresh of the existing space rather than a ground-up rebuild, since a full teardown on a working commercial block rarely moves that fast.

The Camp Just Got Its Own Reason to Stay Late

While the middle of 17th Street sorts out who's replacing whom, the western end of the corridor added something new outright. Maleza, the modern Mexican kitchen and mezcal bar that grew out of Drift Palm Springs, opened its first standalone restaurant at The CAMP with a soft launch September 12 and 13, moving to full lunch and dinner hours starting September 16.

The kitchen is run by Executive Chef Marco Arreguín, who grew up in Santa Ana before building a career in professional kitchens, and the restaurant is backed by Irvine-based TMC Hospitality, which describes the opening as a homecoming to its own backyard. Maleza's arrival adds to a run of 2026 newcomers at The CAMP and The Lab, part of what's shaping up to be the busiest stretch of openings in that eco-focused shopping district in recent memory. The cocktail program leans into late-summer produce, grilled peach and tomato showing up across the drink list, which tells you this isn't a chain trying to fit a formula onto Costa Mesa. It's a concept built for exactly this neighborhood.

A Few Names Worth Knowing If You Haven't Been Down There Since Spring

The corridor's quieter changes matter too, even if they don't carry the same drama as a closure-and-replacement story:

  • CAVA opened its third Orange County location on a new-construction pad on the Eastside, joining FishBonz Seafood Grill and Paris Baguette at the same development, a daytime-leaning cluster that's different in character from the evening crowd further down the block.
  • Paseo 17, the smaller curated center in the heart of the shopping corridor, is investing in its anchor tenant Milligram, whose kitchen is getting an upgrade this spring while the restaurant stays open through the work, a sign the operators are reading steady demand rather than planning an exit.
  • The 17th Street Deli has been running since 1989 at 369 E 17th, still using Boar's Head meats and locally sourced bread, the kind of fixture that outlasts every nightlife trend around it.
  • Hi-Time Wine Cellars keeps one of the largest underground wine cellars in the country a few doors down, with regular tastings for anyone who wants a reason to linger before dinner elsewhere on the block.

None of these are replacing anything. They're the steady bench underneath the headline changes, and they're a big part of why 17th Street can absorb a closure or two without losing its shape.

What This Actually Tells You About the Block

The easy version of this story is a list: something closed, something opened, here's a map. The more useful version is that 17th Street isn't being replaced piece by piece so much as edited, and the edits aren't landing evenly. The nightlife slot at 330 E 17th is still open, months after The Country Club's DJ nights ended, while the daytime and dinner slots are filling in faster, first with Maleza at The CAMP, soon with Zov's at 428. If you're the kind of local who plans a Friday around where the crowd is, that unevenness is the actual news here, not any single opening or closing on its own.

If you've lived in this stretch of Costa Mesa for a while, you already know how fast the tenant mix on 17th Street can shift under a fixed set of buildings. It's the same instinct for reading a block that matters when you're thinking about your own property here, whether that's understanding how a changing corridor affects what a home nearby is worth or just knowing which addresses tend to turn over and which ones don't. The Summer Perry Group spends as much time tracking these on-the-ground shifts as they do tracking comps, because in a neighborhood like this one, the two are rarely separate stories. If you're curious what a specific street's momentum, or a specific closing, might mean for your own home's value, reach out for a complimentary valuation and a conversation grounded in what's actually happening on the ground, not just the sale prices two blocks over.

Let's Chat

We're your committed local real estate resource, bringing a unique blend of perspective and vision to Coastal Orange County Real Estate.

Follow Us on Instagram